700 entries · 14 chapters · four parts each
International SEO and GEO
700 concepts, explained properly
Not a glossary dump. Every entry gives you a plain-language definition, an analogy that makes it stick, the way the work is actually done inside a team, and the mistakes that cost people months. Read it cover to cover, or open it mid-crisis when a migration is already live.
The English edition is written natively, not machine-translated. Each entry is rewritten from the Chinese original, so wording, examples and idioms are rebuilt for an English-reading audience. Chinese edition →
Three ways to use it
- 01 · Look up A term you keep half-remembering Entries stay in the original numbering, so anything you cite maps cleanly back to the Chinese edition.
- 02 · Read A path from crawling to AI answers Fourteen chapters in dependency order. Each one ends where the next one begins, so nothing is assumed.
- 03 · Ship The GEO half is the new part Chapters 11 to 13 cover retrieval, citation and the mechanics of being quoted by a model rather than ranked by a page.
14 chapters
All chapters →- Chapter 1 · 45 entries How Search Engines Actually Work The machinery underneath the results page
- Chapter 2 · 50 entries Keyword Research Finding the queries that carry real buying intent
- Chapter 3 · 55 entries On-Page SEO Turning every landing page into a ranking asset
- Chapter 4 · 55 entries Content Strategy and Marketing Producing content that converts and gets cited
- Chapter 5 · 60 entries Technical SEO Clearing crawler roadblocks at any scale
- Chapter 6 · 50 entries Link Building and Authority Earning endorsements that actually carry weight
- Chapter 7 · 55 entries Analytics and Tooling Proving impact with numbers, not opinions
- Chapter 8 · 40 entries Local and Mobile SEO Winning nearby intent on a phone screen
- Chapter 9 · 45 entries Algorithms, Penalties and Compliance Reading the rule changes before they read you
- Chapter 10 · 40 entries International and E-commerce SEO Cross-border stores and global rollout
- Chapter 11 · 50 entries GEO Foundations Visibility inside AI-generated answers
- Chapter 12 · 55 entries GEO in Practice Structured content engineering for retrieval
- Chapter 13 · 50 entries The AI Search Ecosystem RAG, AI crawlers and content governance
- Chapter 14 · 50 entries Workflow, Career and Judgment From task executor to growth owner
Appendices
All appendices →- Appendix A Your First 90 Days Week by week, with the tool and the deliverable named at every step.
- Appendix B Formulas and Health Thresholds Every metric, its formula, and what an outlier is actually telling you.
- Appendix C Interview Questions Fourteen questions that separate people who have run a site from people who have read about it.
- Conclusion From First Principles to Standing on Your Own What the fourteen chapters add up to, and what to do in your first week, month, and quarter.
Who this is for
People doing SEO for markets they do not live in: in-house specialists running a US or EU storefront from Asia, agency staff handed a client in a second language, and founders who need to tell a real tactic from a conference slogan. The vocabulary is standard industry English; the examples lean on cross-border work because that is where the gaps usually show up.
Everything here is a synthesis of public documentation, published research and field experience. Where a number is contested or merely a rule of thumb, the entry says so. When the source disagrees with this site, the source wins.