About this reference

This is a working reference for people who do search outside their home market. It covers the fundamentals that have not changed in fifteen years, and the parts that changed in the last two: retrieval-augmented answers, AI crawlers, and what it means for a page to be quoted instead of ranked.

What it is

700 concepts across 14 chapters. Every entry follows the same shape: a definition you could repeat in a meeting, an analogy that survives being repeated, the way the work is actually done, and the mistakes that cost teams the most time. The numbering is shared with the Chinese edition so that a citation in one language points at the same entry in the other.

How the English edition is written

The English entries are not translations. Each one is rewritten from the Chinese source: the argument is kept, but the examples, idiom and sentence structure are rebuilt for an English-reading audience. Where a Chinese example depends on local context (a domestic platform, a local regulation), it is replaced with an equivalent rather than explained at length.

Drafting is done with AI assistance. Every entry is then reviewed by a human editor and, where a claim is checkable, traced back to the primary source. That process reduces errors; it does not eliminate them.

Where the numbers come from

Numbers fall into three buckets, and the entry usually says which one you are looking at. Published research and platform documentation come with a source. Industry figures that circulate without a reproducible method are labelled as rules of thumb. Anything that is only illustrative is marked as an example. None of them are a guarantee, and none of them are a substitute for your own analytics.

How to cite it

Use the entry URL rather than the homepage, so a reader lands on the exact definition:

SEO GEO 700. "{Entry title}". https://geoseoguide.org/en/glossary/{slug}/

Quoting, excerpting and adapting are welcome with attribution and a link back. Please do not publish a modified version under this site's name.

Corrections

If something here is wrong, outdated, or reads as a claim the source does not support, say so through the contact route on the disclaimer page. Corrections that come with a primary source are handled first. Entries are revised in place and the page keeps its URL.

Who writes it

the SEO GEO 700 editorial desk, working in international search and content strategy. The Chinese edition of this reference has been maintained for longer and is the source of record; the English edition is being brought up to parity chapter by chapter.