Read it in order, or jump to the part you need
The chapters build on each other: crawling before indexing, indexing before ranking, ranking before optimization. The last three are new territory for most SEO teams, because they are about being quoted by a model rather than ranked by a page.
- Chapter 1 · 45 entries How Search Engines Actually Work The machinery underneath the results page 4 sections · SOP + interview questions
- Chapter 2 · 50 entries Keyword Research Finding the queries that carry real buying intent 3 sections · SOP + interview questions
- Chapter 3 · 55 entries On-Page SEO Turning every landing page into a ranking asset 4 sections · SOP + interview questions
- Chapter 4 · 55 entries Content Strategy and Marketing Producing content that converts and gets cited 3 sections · SOP + interview questions
- Chapter 5 · 60 entries Technical SEO Clearing crawler roadblocks at any scale 4 sections · SOP + interview questions
- Chapter 6 · 50 entries Link Building and Authority Earning endorsements that actually carry weight 3 sections · SOP + interview questions
- Chapter 7 · 55 entries Analytics and Tooling Proving impact with numbers, not opinions 3 sections · SOP + interview questions
- Chapter 8 · 40 entries Local and Mobile SEO Winning nearby intent on a phone screen 4 sections · SOP + interview questions
- Chapter 9 · 45 entries Algorithms, Penalties and Compliance Reading the rule changes before they read you 4 sections · SOP + interview questions
- Chapter 10 · 40 entries International and E-commerce SEO Cross-border stores and global rollout 3 sections · SOP + interview questions
- Chapter 11 · 50 entries GEO Foundations Visibility inside AI-generated answers 4 sections · SOP + interview questions
- Chapter 12 · 55 entries GEO in Practice Structured content engineering for retrieval 4 sections · SOP + interview questions
- Chapter 13 · 50 entries The AI Search Ecosystem RAG, AI crawlers and content governance 4 sections · SOP + interview questions
- Chapter 14 · 50 entries Workflow, Career and Judgment From task executor to growth owner 4 sections · SOP + interview questions