Appendices
The four documents you actually print out: what to do in your first ninety days, which metric values should trigger a conversation, and how strong candidates structure their answers when interviewers ask the questions that reveal whether you have run a site.
- Appendix A Your First 90 Days Week by week, with the tool and the deliverable named at every step.
- Appendix B Formulas and Health Thresholds Every metric, its formula, and what an outlier is actually telling you.
- Appendix C Interview Questions Fourteen questions that separate people who have run a site from people who have read about it.
- Conclusion From First Principles to Standing on Your Own What the fourteen chapters add up to, and what to do in your first week, month, and quarter.