AMP
In one sentence
A restricted HTML framework for very fast mobile pages, once required for some search features.
Analogy Mental model
A stripped-down version of a page. Fewer features, faster, closer to fast food than to dinner.
In practice What you actually do
Largely historical. The requirement was withdrawn years ago, and a well-optimised standard page is eligible for the same placements. Maintaining a parallel AMP build is work that buys nothing.
Where people get burned Pitfalls
Where AMP pages still exist they must declare the canonical relationship correctly, or the pair competes with itself. New builds should not add an AMP variant at all.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →