Page Experience Signals
In one sentence
The combined set of experience signals: the three vitals, HTTPS, mobile usability and the absence of intrusive interstitials.
Analogy Mental model
A restaurant hygiene rating. Not only whether the food is good, but whether the room is clean, the staff attentive and the place safe.
In practice What you actually do
Treat it as a floor rather than a goal. Secure the site, make it usable on a phone, keep the vitals inside the thresholds, remove overlays that block content. Then go back to the content, where the difference is made.
Where people get burned Pitfalls
Optimising experience at the expense of substance is a trade that always loses. A fast page with nothing to say is still a page with nothing to say.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →