Geotargeting
In one sentence
Tuning content and search presence for one specific country or region.
Analogy Mental model
Different branches for different markets. Dollars on the shelf in New York, euros in Paris.
In practice What you actually do
A country-code domain is the strongest signal and the most expensive to run. Subdirectories with hreflang and a verified local presence are usually the better trade. Localise currency, contact details and examples, not only the language.
Where people get burned Pitfalls
A generic domain targets everything and therefore nothing in particular. Setting the country in the console helps, and it does not change the fact that the page reads like it was written for somewhere else.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →