Agentic Commerce
Assistants that act rather than advise: opening pages, comparing sizes and stock, filling in addresses and payment details, and completing the purchase.
Analogy Mental model
The upgrade from an adviser who recommends a restaurant to a household manager who books the table, orders the dishes, pays the deposit, and tells you when to arrive.
In practice What you actually do
Prepare for agent traffic while the volumes are still small. Make specifications fully machine-readable, including size charts, delivery windows, and return terms as real tables and markup, because an agent that cannot read a size chart will not order on someone's behalf. And keep checkout frictionless, with standard wallet payments.
Where people get burned Pitfalls
A creative slider verification between cart and payment stops a human for four seconds and stops an agent permanently. Any friction you add at checkout is now friction applied to a growing share of your traffic.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →