Visual Search and Shoppable Images
Optimising for the entry points where someone points a camera at an object or long-presses an image to find where to buy it.
Analogy Mental model
Shop windows on a street where nobody needs to come in and ask the name. A photograph of the sofa returns its name, its price, and a purchase button.
In practice What you actually do
The product must be in the merchant feed, because the shopping card that appears after a visual lookup draws its image and price from there. Supply high-resolution images with a clear subject and no text overlay, alongside real photographs of the item in use.
Where people get burned Pitfalls
A promotional banner printed across the centre of the main image violates the feed requirements and simultaneously destroys the outline a recognition model needs. It fails as marketing and as data.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →