Dual-Purpose Headline Engineering
Titles written to earn the click from a person while carrying the entity and the year that let a machine identify the page correctly.
Analogy Mental model
A shop sign with the category stated plainly on the left so anyone looking for it recognises it instantly, and the reason to come in written on the right.
In practice What you actually do
Draft twenty variants and keep the one that carries the primary term, the current year, and one specific proof point. Replacing a plain category title with one naming a number of options, a year, and the hours of testing behind it changes both click rate and citability.
Where people get burned Pitfalls
The bracketed detail is doing double work: it lifts conventional click-through and it is also what makes a citation look worth following. Vague or inflated brackets achieve neither.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →