Information-Gain Outlining
Before drafting, collecting the headings of the current top results to cover the shared ground, then deliberately adding a substantial portion of material none of them contains.
Analogy Mental model
A cooking competition where every finalist serves the same classic dish with the same ingredients, and one adds a component nobody else thought of, which decides the result.
In practice What you actually do
Aim for roughly seventy percent consensus and thirty percent gain. The consensus section satisfies the basic intent and does it more clearly. The gain section carries the current year's developments, your own testing notes, a summary table, and answers to the advanced edge cases.
Where people get burned Pitfalls
An outline assembled entirely from the leading competitor's headings produces an imitation by construction. It cannot overtake the page it copied, because it contains nothing that page lacks.
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