Browser-Native AI Search
Agentic browsing built into the address bar and mobile assistants, where the browser opens several top results itself, reads them, and returns a single composed briefing.
Analogy Mental model
A waiter who runs downstairs to inspect six stalls on your behalf and comes back with a hand-drawn comparison of the three best options.
In practice What you actually do
The consequence is that a human may never see the interface you spent months designing; an agent reads it instead. So information must never live only inside an image, behind a hover state, or behind a registration wall that blocks the first screen.
Where people get burned Pitfalls
Machine readability now deserves the same priority as visual design. Teams that treat it as an afterthought are building pages that only one of their two audiences can use.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →