Predictive and Proactive Feeds
Surfaces that push content to a user based on inferred interest, browsing history, and current events, without any query being typed.
Analogy Mental model
Someone researched diving certification two days ago, and this morning their phone offers a comparison of five certification destinations before they have searched for anything.
In practice What you actually do
For publishers and content sites this can be the second-largest free traffic source after search. Three requirements: a genuinely wide original lead image, the directive permitting large image previews in the page head without which the surface will not serve you, and a headline that earns curiosity without deceiving.
Where people get burned Pitfalls
Once even a single impression is recorded, a dedicated performance report appears in the console. Its click-through rates run far above ordinary search, so the feedback on which images and headlines work is unusually fast.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →