Apple Intelligence and Siri
Apple's assistant layer across its devices, combining on-device models, its own web index, and handoff to external assistants for some queries.
Analogy Mental model
A concierge on the lock screen of the phones owned by the highest-spending consumer segment in the world.
In practice What you actually do
Two actions. Register a business location in the company's own business connect programme, which controls how it appears in maps, the assistant, and wallet, and which most international teams skip entirely. And permit its search crawler, which underpins both suggestions and the assistant's web knowledge.
Where people get burned Pitfalls
That company publishes a separate control for whether its pages may be used to train its models, distinct from the crawler that serves results. The two decisions are independent, so read both rather than setting one policy for everything.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →