Branded Search Lift
The rise in searches for your brand name that follows an AI recommendation, because the reader never clicks the small citation but searches for you directly instead.
Analogy Mental model
A creator recommends a product without a shopping link. The viewer leaves the app and searches the brand themselves, so the retailer records a search visit while the actual cause was the video.
In practice What you actually do
This is the majority of the real conversion path, and it is invisible in referral reports. Plot monthly search volume for your brand name and for brand-plus-commercial-modifier queries against the dates of your GEO work, and treat the delta as the channel's contribution.
Where people get burned Pitfalls
A single-source report will understate the work badly. Combine three signals: direct referral sessions, the net increase in branded search, and the share of buyers answering an exit question that names an AI assistant.
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