ChatGPT Search
The retrieval-enabled search mode inside the most widely used assistant, and currently the most consequential entry point for business and high-value consumer research.
Analogy Mental model
The adviser millions of professionals keep open all day. They ask about procurement or comparisons, then click the source card and arrive at your site ready to buy.
In practice What you actually do
Three things decide your presence. Allow its search crawler through your robots file and any firewall, since it is used for retrieval rather than training. Optimise for the index it queries, and register with that index's console. And appear in the third-party roundups it cites so heavily for recommendation questions.
Where people get burned Pitfalls
Traffic from this surface usually arrives tagged with its own source parameter, which means you can isolate it in analytics and see the conversion rate separately. Most teams never look, and so never learn what the channel is worth.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →