Structured Data for LLMs and Agents
Markup deployed not for rich snippets but so that crawlers and agents can read prices, availability, audiences, system requirements, and interfaces without parsing prose.
Analogy Mental model
Publishing the same information twice: once as an essay for people, once as a tidy table of fields for the machine that is in a hurry.
In practice What you actually do
Software and services benefit most. Declare the application category, supported platforms, pricing offers, and feature list for products; declare the service type and area for services; and mark up question-and-answer blocks wherever they genuinely exist on the page.
Where people get burned Pitfalls
Engineers at both major search companies have said publicly that this markup materially helps their models read facts accurately and reduces invented prices and specifications. It is no longer only a search feature.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →