Skip to content

Citation-Ready Formatting

Entry #534 / 700 · Chapter 11 · 11.4 The four foundations and how to measure GEO · Read in Chinese →
In one sentence

Writing so that any section can be extracted on its own and still make complete sense, because retrieval systems cut pages into a few hundred words at a time.

Analogy Mental model

A novel written as one unbroken stream is unusable if a page is torn out. A reference book, where every entry restates its own subject in its opening line, survives being cut into cards.

In practice What you actually do

Three rules. Never open a section with a bare pronoun; name the brand or the product in full, because a passage beginning with it, this tool, or our solution arrives in the index with no subject attached. Write headings as complete questions or complete conclusions. And put a short summary block at the top with the key findings, plus comparison tables in the body.

Where people get burned Pitfalls

Replacing pronouns with explicit product names throughout a catalogue measurably improves how reliably those passages are retrieved. It is a mechanical edit, and almost nobody does it.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →