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Fact-Checking and Hallucination Auditing

Entry #527 / 700 · Chapter 11 · 11.3 GEO vs SEO: differences and overlaps · Read in Chinese →
In one sentence

Verifying every number, price, specification, and regulatory claim before publication, and checking what assistants say about your brand afterwards.

Analogy Mental model

The chief sub-editor. However good the writing, one wrong digit in a founding year or a funding figure destroys the credibility of the whole piece.

In practice What you actually do

Two directions. Inbound: no claim goes out without a primary source, and secondary reporting that cites other reporting does not count; trace each figure to the original study and link there. Outbound: audit your own older pages for retired prices and discontinued features, because internal contradiction is what makes a model hedge or refuse to cite you.

Where people get burned Pitfalls

One price, one set of specifications, one set of company facts, everywhere. Divergence between two of your own pages produces exactly the confusion that leads to an assistant describing your product incorrectly to a buyer.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →