Algorithmic Recovery Roadmap
A phased thirty, sixty, and ninety day plan for restoring a site damaged by an update or a penalty.
Analogy Mental model
A relegation battle plan: stop conceding in the first month, strengthen the squad in the second, win the decisive fixtures in the third.
In practice What you actually do
Days one to thirty are triage: remove or exclude the thin and generated pages, fix errors and broken experiences, submit the disavow file. Days thirty-one to sixty are surgery on the thirty pages that produce most of the revenue. Days sixty-one to ninety inject authority through outreach and real audience signals, then wait.
Where people get burned Pitfalls
Do not restructure URLs during recovery. A migration stacks a second shock on top of the first, and the resulting picture cannot be interpreted, which means the next round of decisions is guesswork.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →