Keyword Stuffing
Repeating the same terms unnaturally in body copy, headings, metadata, or image attributes in an attempt to influence ranking.
Analogy Mental model
A salesperson who greets you by shouting ten variations of the same phrase before you have said anything. Most people leave.
In practice What you actually do
Read the footer and the product descriptions specifically. Any list of near-identical phrases, or a footer naming every state or city in the country, should be cut. The same applies to headings that repeat the target term where a pronoun would read better.
Where people get burned Pitfalls
Over-optimisation filters are real. It is common for a page sitting just off the first page to jump several positions after nothing more than removing half its repetitions and rewriting them as ordinary sentences.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →