DMCA Takedown Notice
A formal copyright complaint asking a search engine to remove an infringing URL from results, or asking a hosting provider to take the page down.
Analogy Mental model
Finding your book counterfeited on a stall. You do not argue with the seller; you put the paperwork in front of the bookshop owner and the printer, both of whom would rather remove it than be sued.
In practice What you actually do
When a competitor copies your article word for word or reuses your photography and outranks you with it, file through the search engine's copyright dashboard. Supply your original URL with evidence that it existed first, such as an archive snapshot, and the infringing URL. Removal typically follows within days.
Where people get burned Pitfalls
The same rules apply to you. Repeated valid complaints against a domain trigger demotion of the whole site, so borrowing a competitor's photographs or paragraphs is a liability far beyond the page involved.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →