YMYL
The category of topics where inaccurate information can cause real harm to health, safety, or finances, and where quality expectations are therefore raised accordingly.
Analogy Mental model
Anyone can sell socks at a market stall. Open a clinic and dispense prescriptions, or advise on investments, and you need a licence before the door opens.
In practice What you actually do
For supplements, medical devices, fintech, insurance, crypto, legal, and tax content, build three things: named authorship with a qualified reviewer, citations from primary sources such as regulators and peer-reviewed journals, and a visible disclaimer. These are entry requirements, not polish.
Where people get burned Pitfalls
The category can be triggered by wording alone. A piece about ergonomic chairs that claims to treat a spinal condition moves into the high-scrutiny bracket immediately, so a consumer brand should describe comfort and fatigue rather than treatment.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →