Reviews System
The quality system that evaluates commercial research content such as best-of lists, comparisons, and product reviews, and that penalises writing based only on manufacturer specifications.
Analogy Mental model
A restaurant critics' guild requiring the receipt, a cross-section photograph of the dish, and a measured temperature, instead of a copy of the menu with the word delicious added.
In practice What you actually do
Six elements separate reviews that rank from those that do not: evidence you handled the product; measured numbers rather than adjectives; honest drawbacks including who should not buy it; comparison against named rivals at the same price; what changed from the previous generation; and more than one place to buy it.
Where people get burned Pitfalls
These same criteria are what AI shopping assistants use when deciding which review to trust and quote. Writing to this standard serves both audiences, and skipping it makes a page uncitable as well as unrankable.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →