Negative SEO Defence
Protecting a site against competitors who attempt to damage its rankings through link bombing, content scraping, fake reviews, or traffic flooding.
Analogy Mental model
A rival who cannot compete during the day tipping a truckload of waste at your door overnight, and sending someone to pose as your delivery driver.
In practice What you actually do
Four attacks account for most of it, each with a counter. Alert on sudden link influx and disavow by domain block. Close full-text feeds and use absolute internal links, so a scraper carries your links with it. Put a caching and firewall layer in front of the server with verified crawlers allowlisted.
Where people get burned Pitfalls
The most common self-inflicted outage in this area is enabling a blanket browser challenge across the whole site. Crawlers cannot pass it, and rankings collapse within days without anyone touching content.
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