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Deindexing

Entry #426 / 700 · Chapter 9 · 9.2 Diagnosing drops, penalties and recovery · Read in Chinese →
In one sentence

The removal of pages or an entire domain from the search index, verifiable by a site query returning nothing.

Analogy Mental model

Not merely withdrawn from the display case, but struck from the library's master ledger entirely.

In practice What you actually do

Work through four causes in order of likelihood. First, an accident: a noindex directive or a blocking rule from a staging environment deployed to production, an expired domain, or days of downtime. Then a site-wide manual action, a copyright complaint campaign, or a canonical tag pointing at the wrong host.

Where people get burned Pitfalls

For a technical accident, fixing the code is only half the repair. Resubmit the sitemap and request indexing for the key pages individually, and expect several days before the index reflects reality.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →