Doorway Pages
Large sets of near-identical pages built to capture a specific phrase across hundreds of places or variations, whose only function is to funnel whoever clicks through to one destination.
Analogy Mental model
Renting a hundred cubicles across the city, each with a single door and a different shop sign. Open any of them and you slide down a chute to the same basement on the edge of town.
In practice What you actually do
The line between a doorway and legitimate programmatic or location pages is one question: can this specific page satisfy this specific need in this specific place on its own? A city page with real local inventory, local pricing, and a local team passes. A page where only the city name changed does not.
Where people get burned Pitfalls
Export sites love creating hundreds of country variants of one product page with nothing localised but the slug. The best outcome is that they sit in the index unserved; the worst is that they pull down the whole domain.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →