FTC Endorsement Guides and Affiliate Disclosure
The requirement to tell readers clearly, before they act on a recommendation, that a link earns you commission or that a product was supplied free.
Analogy Mental model
A presenter who states at the start of the segment that the product was paid for, rather than letting the audience assume it was bought and loved.
In practice What you actually do
Two layers, both required. In the page: a plain statement immediately below the heading and before the first commercial link, saying that purchases through these links may earn a commission at no extra cost and linking to your review methodology. In the code: the sponsored attribute on every affiliate and paid link.
Where people get burned Pitfalls
Disclosure does not suppress conversion, and pairing it with a methodology page raises trust rather than lowering it. The risk lies entirely in the omission, which regulators and reviewers both look for.
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