Direct Expert Quotations
In one sentence
Quoted speech from a named person with a stated role and affiliation, used to support a specific claim.
Analogy Mental model
A reporter's own summary carries less weight than one attributed line from a named specialist speaking on the record.
In practice What you actually do
Attach a quotation to each central argument, with the speaker's name, title, and relevant experience in the same sentence as the claim. The quotation should contain a number or a mechanism, not an opinion about how exciting the launch is.
Where people get burned Pitfalls
Quotations that contain no information, only enthusiasm, waste the strongest credibility device available and read as filler to both readers and the systems quoting them.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →