Podcast Guesting
Booking the founder or a senior specialist onto the most listened-to shows in your industry as a guest.
Analogy Mental model
A tour of the ten most-listened shows in the field, each of which leaves behind an episode page, a transcript, and a link that persists for years.
In practice What you actually do
Build a target list from podcast directories and search, then pitch a specific practical topic rather than your company. A proposal to walk through exactly how you cut returns by forty percent, with the mechanism and the numbers, gets accepted; an offer to talk about your product does not.
Where people get burned Pitfalls
The host's introduction of you becomes material that describes your expertise in the third person, which is exactly the shape of evidence that establishes an author as an entity.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →