First-Hand Testing Evidence
Publishing the raw material of your own testing: measurement logs, close-up photographs, screen recordings, or a reproducible script.
Analogy Mental model
An investigator who buys ten sunscreens with their own money, marks grid squares on ten volunteers' backs, and photographs the redness after three hours in the sun. No press release survives that.
In practice What you actually do
Build a testing section and treat it as a standing feature. Even for software, publish timed comparisons: the same one-gigabyte file through five competing tools, with the environment, the hardware, and the screenshots disclosed so somebody could repeat it.
Where people get burned Pitfalls
Describe the evidence in the caption, not just in the file name. A caption naming the instrument, the load, and the reading is what distinguishes your own measurement from a stock image of a laboratory.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →