Statistical Freshness Auditing
A recurring sweep for outdated figures and years across a site, replacing them with current measurements or current projections.
Analogy Mental model
A guide still handing out a metro map from seven years ago. One glance and the tourist finds someone else.
In practice What you actually do
Crawl the site for the strings of the last five years and produce a list of pages still citing them, prioritised by traffic. Then work through deliberately rather than in a rush, because each figure needs its source replaced as well as its number.
Where people get burned Pitfalls
Editing a year inside a sentence while leaving the citation pointing at an older report is worse than not updating at all. The mismatch is checkable, and it discredits every other figure on the page.
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