Quantifiable Case Study Framework
A customer story structured as situation, obstacle, specific action, and measured result, with the result stated as a number.
Analogy Mental model
The before-and-after file at a clinic: starting weight, the plan followed for ninety days, the kilos lost and the body-fat points dropped.
In practice What you actually do
Lead the heading and the opening paragraph with the outcome, then box three or four figures so they cannot be missed. When asked whether the product works for a particular kind of business, the page that states a percentage for a named type of business is the one that gets used.
Where people get burned Pitfalls
Anonymity is acceptable if the profile is specific: revenue band, sector, platform, and region. A case study that says only that a client was happy provides no evidence at all.
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