Enterprise Trust and Transparency Signals
Disclosure about who the company is, how it secures data, what its terms are, how its content is produced, and what happens if something goes wrong.
Analogy Mental model
An open kitchen: the inspection certificate, the staff health records, the guarantee, and the consumer hotline all on the wall where anyone can read them.
In practice What you actually do
Build a trust section containing a real about page with named leadership, a contact page with a physical address and a non-freemail support address, and an editorial policy page explaining how content is tested, verified, and revised. The last of those is the one most sites omit.
Where people get burned Pitfalls
Human quality raters are instructed to judge exactly these pages when assessing credibility, which makes two hours spent writing them the cheapest credibility gain available anywhere on the site.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →