On-Site Authority Signals
In one sentence
Visible evidence of standing: media mentions, industry awards, patent numbers, named clients, and research partnerships.
Analogy Mental model
A law office with the courtroom wins, the television interview, and the retainer letters from large companies on the wall.
In practice What you actually do
A single merged logo image communicates nothing to a machine. Name the clients and awards in text, in image alt attributes, and in case-study links, so that the claim is readable rather than merely displayed.
Where people get burned Pitfalls
Every award and certification shown must be genuine and verifiable. A badge nobody can check is a liability the moment a journalist or a buyer decides to look.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →