Explicit Entity Naming and Disambiguation
Naming entities in full, with their category and distinguishing attributes, so that ambiguous words cannot be misread.
Analogy Mental model
A file that reads Apple Incorporated, the consumer electronics and software company based in Cupertino, rather than the word apple.
In practice What you actually do
Introduce your brand, product name, and key industry concepts with full qualification the first time each appears, and repeat the full name at the start of every major section instead of substituting a pronoun.
Where people get burned Pitfalls
Alphanumeric model names collide constantly across categories. If your product shares a name with a camera and a shaver, the brand and the model must appear together at every single occurrence.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →