Review Platform Alternative Pages
Positioning your product on the automatically generated pages that compare alternatives to a category leader.
Analogy Mental model
A new drinks brand appearing second on the supermarket's list of alternatives to the market leader, where everyone looking to switch will see it.
In practice What you actually do
One of the most common questions put to an assistant is what the cheapest or best alternative to a dominant product is. Those comparison pages on the review platforms rank well and get cited constantly, and your position on them rises as customers mention switching from the incumbent to you in their reviews.
Where people get burned Pitfalls
Run the same play on your own domain with a dedicated alternatives page for each major competitor. The two together mean you are present whether the question is answered from a third party or from your own site.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →