Horizontal Breadth and Internal Semantic Mesh
Covering every node of a subject properly and connecting those pages with contextual links, so the site reads as a body of knowledge rather than a set of articles.
Analogy Mental model
One deep well is a single point of supply. Connecting fifty wells with underground channels produces a reservoir that cannot be drained from one place.
In practice What you actually do
When retrieval enters through one article, or when the domain's topical cohesion is assessed as a whole, a site with a hundred interlinked pieces on one subject carries far more weight than a general site with three. Map the cluster, then fill the gaps deliberately.
Where people get burned Pitfalls
Keep the topic pure. Publishing entertainment or general-interest pieces for stray traffic dilutes the coherence that makes the cluster worth anything, and the traffic rarely converts anyway.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →