Conversion Rate Optimisation
The discipline of improving what happens after arrival, so that a larger share of the traffic search delivers actually converts.
Analogy Mental model
Search is the pipe filling the pool; conversion work is plugging the holes in the floor. A wider pipe achieves nothing while the water runs straight out.
In practice What you actually do
Run the two together. On high-traffic articles, replace the invisible text link at the end with an inline product card carrying a photograph, a rating, and an add button, placed within the first third of the piece. On category and product templates, test the first-screen proposition, the social proof, and the risk reversal.
Where people get burned Pitfalls
Lifting the click-through from an article to a product page from half a percent to three percent routinely produces more revenue than writing fifty additional articles, and it takes a fraction of the time.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →