Merchant Listing and Product Snippet Schema
The two product markup standards, one feeding standard search snippets and the other connecting to the shopping knowledge graph that can display shipping and returns terms directly in results.
Analogy Mental model
A competitor shows a price. You show the rating, the stock status, free three-day delivery, and free thirty-day returns, and take the click.
In practice What you actually do
Beyond price and availability, complete two properties that carry disproportionate weight: shipping details with a cost and an estimated transit time, and a return policy stating the window and whether returns are free.
Where people get burned Pitfalls
These two additions are what produce the annotated delivery and returns lines beneath a result. Leaving them out is not a technicality, it is declining a visible advantage in every impression you receive.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →