Product Variant Strategy
The decision about whether a product's colours, sizes, or capacities share one URL or each get their own indexable address.
Analogy Mental model
Whether three flavours of the same drink share one shelf space or each get their own display position in the aisle.
In practice What you actually do
Decide with two tests. Consolidate when the variation is size, capacity, pack count, or a colour nobody searches for by name, because pooling every review and link onto one page concentrates strength. Split when the colour or material carries real independent demand, with each variant getting its own image, title, and cross-links between them.
Where people get burned Pitfalls
Hosted platforms generate a parameterised URL whenever a variant is selected, and by default consolidate it to the parent. If you choose consolidation, leave that default alone; overriding it is how variant pages begin competing with each other.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →