E-commerce Analytics and Page Value
Instrumenting the full purchase event chain so that every landing page can be assigned the revenue it actually produces per visit.
Analogy Mental model
Noticing that one assistant serves more customers, but that another earns four dollars and fifty cents per customer served against twenty cents.
In practice What you actually do
Compute revenue per session for every landing page and sort by it. The ranking is consistently surprising: a comparison page receiving a few hundred visits a month may be worth many dollars per visit, while a broad explainer receiving tens of thousands is worth pennies.
Where people get burned Pitfalls
Once those quiet earners are identified, the highest-return action available is usually to push the ones sitting between sixth and fifteenth into the top three, rather than to commission more content.
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