International SEO
Configuring a site's architecture, language targeting, and localisation so that visitors in each country see the version that matches their language, currency, and conventions.
Analogy Mental model
A department store operating across borders. You cannot hand a leaflet priced in dollars and written in American English to someone in Paris or Tokyo and expect them to walk in.
In practice What you actually do
Before launching, establish where the demand actually is: look at the stray international traffic you already receive, then check volume and difficulty for your target terms in each candidate market. Terms that are brutally competitive in English are frequently easy in German, Spanish, or Portuguese, which makes those markets a genuine shortcut.
Where people get burned Pitfalls
Do not launch twenty machine-translated locales at once. Prove the model in one language and one high-value market, then replicate what worked, because spreading the same budget across twenty countries proves nothing anywhere.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →