Cross-Market Keyword Equivalence
A mapping of the different words used for the same product or service across countries that share a language, where volume and meaning diverge sharply.
Analogy Mental model
The same object has different everyday names in different regions of the Chinese-speaking world, and searching for the wrong one returns nothing.
In practice What you actually do
Build the mapping table before localising anything. Athletic shoes, holiday accommodation, lawyers, mobile phones, and trousers all split between American and British usage, and in at least one case the same word means an entirely different garment in the two markets.
Where people get burned Pitfalls
Copying American titles and headings onto a British site leaves the local vocabulary untouched. Half a day spent replacing the core nouns is often the difference between ranking and not ranking in that market.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →