Product Reviews for SEO
Customer review text rendered in the page's own HTML so that crawlers read it, expanding the page's vocabulary with buyers' own words and keeping it fresh.
Analogy Mental model
Five hundred people who bought your shoes standing at the counter talking aloud about how the arch support suits a flat foot and how nothing rubbed on a long climb, using exactly the words the next customer will search with.
In practice What you actually do
When selecting a review platform, check two properties before anything else: the review text is present in the response rather than locked inside an iframe from another domain, and the rating markup is valid and complete. Then verify the output on a live page rather than trusting the marketing page.
Where people get burned Pitfalls
Review platforms frequently emit their own product markup in addition to the one your template already emits, so the page carries two conflicting product records. Merge the review data into the main entity by identifier instead of leaving both in place.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →