Product Feed
The structured file that publishes every item's identifier, title, description, image, price, availability, brand, barcode, and category to shopping surfaces and, increasingly, to AI shopping agents.
Analogy Mental model
A daily wholesale manifest sent to every retailer, shopping channel, and purchasing assistant in the city, listing exactly what is available today.
In practice What you actually do
Feed quality decides visibility in shopping surfaces far more than on-site copy does. Rewrite titles for the feed rather than reusing the poetic on-site name: brand, audience, product type, key attribute, colour, size, generated by rule across the catalogue, which captures an order of magnitude more query variations.
Where people get burned Pitfalls
Supply genuine barcodes and manufacturer part numbers. Those identifiers are what allow your item to be matched to the same product elsewhere in the knowledge graph, and without them the listing competes with nothing to anchor it.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →