Zero-Result Search Recovery
What the site does when an internal search returns nothing because of a misspelling or an item you do not stock, so that the visitor is not simply lost.
Analogy Mental model
A shop assistant who answers no and turns away, versus one who offers the closest equivalent and mentions that many regulars prefer it.
In practice What you actually do
Three fixes. Add typo tolerance and synonym mapping so near-misses resolve. Never leave the empty state blank; populate it with the best-selling categories and a route to a human. And export the zero-result terms monthly, because that list is a purchasing brief written by your own customers.
Where people get burned Pitfalls
A large share of zero-result searches are vocabulary mismatches rather than missing products. Adding the local synonym to the product tags solves the search and improves the page at the same time.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →