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International Subdomains

Entry #462 / 700 · Chapter 10 · 10.1 Multilingual architecture and transcreation · Read in Chinese →
In one sentence

Placing each country or language on its own subdomain of a single parent domain, such as a German or French prefix on the main host.

Analogy Mental model

Separately incorporated regional subsidiaries under one group. Each keeps its own books and its own management.

In practice What you actually do

The pragmatic choice when markets are genuinely independent: different technology stacks, different agencies, different hosting, or local teams that need autonomy over their own platform without coordinating releases.

Where people get burned Pitfalls

Authority passes to a subdomain less efficiently than to a directory, so the parent's strength arrives diluted. Choose it for organisational reasons, not for SEO advantage, because there is none.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →