E-commerce SEO
Optimisation for online retail, focused on the category and product templates where commercial demand lands and where revenue is actually decided.
Analogy Mental model
Content sites run a museum funded by tickets and sponsorship. Retail sites run a supermarket, where shelf layout, price labels, and stock all connect directly to the till.
In practice What you actually do
The first principle is structural: the largest commercial terms are won by category pages, not by individual products. Someone searching for a category of jacket wants a shelf of twenty options, and sending them to one specific jacket answers a question they did not ask.
Where people get burned Pitfalls
New owners of a retail site often spend months writing blog posts nobody reads while the category pages that carry the entire business have a row of thumbnails and not one sentence of text.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →