E-commerce Visual SEO and Image Search
Optimising product imagery for image search, visual similarity lookup, and visual discovery platforms, where a large share of shoppers begin a purchase.
Analogy Mental model
People buying clothes, furniture, or light fittings go straight to the pictures and start deciding from what they see, not from a list of specifications.
In practice What you actually do
For visually driven categories, image search can supply a substantial minority of all organic sessions. Five things matter: descriptive file names, alt text naming material and colour and use, both a clean isolated shot and a real-life shot, surrounding captions that carry context, and a submitted image sitemap.
Where people get burned Pitfalls
When configuring hotlink protection on a content delivery network, make sure the image crawler is excluded. Blocking it removes your products from image search and from the thumbnails beside standard results, which is a large silent loss.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →